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CASE STUDIES
Case studies that show the thinking, craft and cultural context behind the work.
The strategy that helped JBL Quantum have its best year yet on social, strengthening its role within the gaming community and building a clearer, more ownable presence across Instagram and X.
A content strategy that focused on turning everyday female truths into social-first storytelling, using culture, humour and representation to build a community that felt seen. This helped Freeda UK grow beyond a publisher page into a trusted voice for women’s stories, creating shareable editorial and branded content that sparked conversation, strengthened audience connection and gave brands a more authentic way to show up in culture.
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