ABOUT ME
Creative Strategist with 9+ years’ experience across social, brand, culture and digital marketing.
Started my career creating beauty and skincare content while living in South Korea, which led to collaborations with beauty brands.
Trained in content production with Channel 4 and Create Jobs, before moving into publishing, agency and brand strategy.
Built social-first strategies for brands including TikTok, Premiership Rugby, Pluto TV, Starbucks, Disney+, Gousto, JBL Quantum and Alton Towers.
Award-winning strategist across sport and entertainment, with wins for Premiership Rugby and Pluto TV UK.
Scaled communities and content, including growing Freeda UK TikTok from 0 to 500K+ followers and helping Alton Towers grow from 16K to 210K followers.
Created culturally relevant campaigns that drive real results, including 20.1M organic views for TikTok x Eurovision and 150M+ organic views across Freeda platforms.
Known for turning audience insight, cultural trends and platform behaviour into ideas people actually want to watch, share and be part of.
My sweet spot is helping brands cut through digital noise with work that feels relevant, social-first and impossible to scroll past.
Fun
Facts
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I have lived in South Korea and it is where my professional career in advertising started
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Almost killed by an elephant and attacked by a group of baboons
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Sang for Queen Elizabeth
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Won a national debating competition - I have evidence of this one